Right now, there are about 3 million food trucks on US streets and more than 5 million food carts. These numbers are growing, daily. It’s a good time to be an entrepreneur in the food industry – that is, if you’re in the food truck industry. In general, this business has significantly lower start-up fees than creating a restaurant. It requires lower overhead, fewer employees, and cheaper rent and licensing fees.
But, all in all, that doesn’t mean this business comes with fewer decisions than opening a restaurant. Below, we’ve listed some of the more important choices you will have to make regarding your business, prior to opening
Choose the market(s) that you can serve the best. The moment a customer approaches your mobile stand and makes a purchase, he is hiring you for a job he needs done. Does he need energy? Is he bored? Is he looking for an indulgent snack? Customers may approach you to solve several different problems, but knowing what these problems are will help you mold your solutions to meet your customers’ needs.
Therefore, ensure that you address the customers’ key concerns first. When drawing up your menu, make sure that the offerings are possible in lieu of time and space constraints.