Give Your Vehicle a Facelift

November 9, 2012

Think about the first time you see an individual’s face and hear his name. You come to associate the individual’s name with his facial features and gestures. If the features are bold and square, it is more likely that you perceive the man to be strong and confident. If his features are soft and round, you may perceive the individual as genuine and calm. His name represents these perceptions in our minds.

The same is true of businesses in general and food trucks in particular. The designs and decorations on your truck create the face of your business. And one of the imperative decisions to make regarding these features – and your face – is how you are going to present them to your audience. Once your design is implemented on your food truck, it must create the perceptions that you want your truck to have attached to its name.

There are two ways of giving your vehicle a facelift after you have decided on logos, designs, and textual information. You can do one of the following:

  • Paint your truck
  • Wrap your truck in vinyl

Painting your truck is the less common, less expensive way to add designs and logos to your truck. However, this alternative is less flexible than implementing a wrap in that it is not best to paint and repaint vehicles multiple times due to paint chipping. This option costs about $1,000 to $2,500.

Instead of painting, most individuals in the food truck industry wrap their vehicles in vinyl. The cost is slightly higher than having your truck painted professionally, but it also offers you a unique way to implement attention-grabbing designs. These wraps last for years (usually 3-5), depending on the care and weather exposure your vehicle receives. Keep in mind, though, that wraps that are left on over three years are more prone to bond to the food truck, and thus make the removal process burdensome and time consuming.

You can wrap your vehicles one of two ways: with professional help or on your own. Some food truck owners have experience in applying vinyl graphics to vehicles and thus have the qualifications to wrap the trucks themselves. However, most do not – and, as the vehicle is your business’ face to the world – I suggest enlisting professional help to make sure that the application is impeccable. The wrap itself will be expensive, so it would be a shame to waste the materials by skimping on the implementation process.

To find an exceptional graphics company, you need to seek out a company that specializes in creating and installing vehicle wraps. Not all wrap companies are geared towards vehicles, and you don’t want to hire a company that doesn’t have the related experience.

You must also remember to consider the design capabilities and materials that the company possesses. As this wrap represents your food truck business’s face, you need to ensure that it is not only placed on the catering truck correctly, but that it also looks aesthetically pleasing to your audience and is long lasting. If the materials are weak or cheap, they will wear down quickly. Look for companies that give you a warranty on their work.

One last thing to keep in mind is that municipality and state laws affect what images and designs can and cannot be used in advertisements on food trucks. Regarding this concern, you should choose a company that possesses legal knowledge concerning the food truck industry so that you will not have problems acquiring licenses and permits “down the road.”