What social media channels is your food truck actively using? Do you know how these channels are affecting your business’s sales and customer base? If so, we hope the answer is positive. The best thing about social media is that it’s free and all of the best channels have built in users – or customers, to you – which mean the hard part is done for you. All you have to do is utilize the sites correctly in order to turn your offline fans into online followers.
So, are you taking full advantage of these sites? Being on them and updating them with your information is not enough. Whether or not you realize it, as a member of the food truck industry you’re in an all out war with other food trucks for the attention of local customers, which largely takes place online.
Here are several ways to promote your food truck by capitalizing on social media: