Is Your Food Truck Business Capitalizing on Social Media?

March 21, 2013

What social media channels is your food truck actively using? Do you know how these channels are affecting your business’s sales and customer base? If so, we hope the answer is positive. The best thing about social media is that it’s free and all of the best channels have built in users – or customers,…

The South Beach Wine and Food Festival 2013: Food Trucks

March 18, 2013

Andrew Zimmern, “Bizarre Foods” TV personality, hosted the food truck rally day at this year’s South Beach Wine and Food Festival in Miami. He reports, a little exaggeratedly, that mobile food has been around “since before the time of Christ” – just not in the fashion that we currently know of it. Though it hasn’t…

The New (and Hot) Food Bike Trend

January 29, 2013

Cheap and environmentally friendly. These two terms might have been what first attracted you to food truck industry, but now they’re taking on whole new meanings. Food bikes are the new generation of food trucks. The trend is still in its infancy, but this type of service is quickly becoming a go-to mobile option for…

The Real Deal on Restaurant Wars with Food Trucks

December 10, 2012

Here’s the scoop. You’ve probably encountered (or read about) the backlash that mobile food vendors are getting from brick-and-mortar restaurants. Many news sources are depicting mobile food stands as the reason that restaurants are closing down or moving to new locations. But is this true? No. Although mainstream media sites publish these stories as fact,…

Give Your Vehicle a Facelift

November 9, 2012

Think about the first time you see an individual’s face and hear his name. You come to associate the individual’s name with his facial features and gestures. If the features are bold and square, it is more likely that you perceive the man to be strong and confident. If his features are soft and round,…